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Associate Ownership

We Don’t Hire Employees, We Hire Owners!

How would you like to be more than just an employee? How about being an Associate Owner at Hallmark Building Supplies, Inc., an ESOP company, and a leader in the building industry? Sounds awesome, right? Well, it is!

Being an ESOP (Employee Stock Ownership Plan) company means that we all have a stake in the success of Hallmark. We get to enjoy the benefits of owning shares of the company, which grow in value as the company grows. We’re not just working for a paycheck; we’re working for our future!

Our associates are so passionate about being an ESOP that Hallmark Building Supplies, Inc. was awarded the first ever WI ESOP RISING STAR AWARD in 2023 and named the 2025 WI ESOP COMPANY OF THE YEAR!  These awards are a tremendous honor and a testament to our commitment to associate ownership, along with underscoring the success of our ESOP and the positive impact it has on our associates. Learn more about the WI ESOP Association.

esop association
FIND YOUR FUTURE HERE!

WI ESOP
Company of the Year

2025

Our Core Values

We are HONEST & LOYAL

We Continuously LEARN & IMPROVE

We CARE

We Do What it Takes to GET THINGS DONE

Do You Want a Career with…

  • A Think Like an Owner Culture
  • An Open Door Policy
  • Input on Company Strategic Planning
  • Merch to Show Your Hallmark Pride
  • Activities, Contests, & Games
  • Plenty of Opportunities to Learn n’ Grow

a Rockin' Benefits Package

  • Health/Dental/Vision
  • Matching 401K
  • Paid Vacation
  • Paid Holidays
  • MyBonus
  • ESOP Shares
  • And More!

Plus...

What are You Waiting For?

Submit your resume today and see what the future holds for you as an Associate Owner of Hallmark, the best place to work and thrive!
Email your resume to hr@hllmark.com to see what opportunities await you! 

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We're Hiring!

Open Positions - Take a Look!

What are You Waiting For?

Submit your resume today and see what the future holds for you as an Associate Owner of Hallmark, the best place to work and thrive!
Email your resume to hr@hllmark.com to see what opportunities await you! 

Associate Owners in Action

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Jim Winistorfer
Board Member

Jim serves on several boards locally, including Hallmark’s, sharing his expertise in sales, marketing, operations, and C‑suite leadership. With a storied level of experience leading Lean thinking, robotics, and automation strategies, Jim blends continuous improvement with practical execution. He holds both a BS and MS from UW–Stout. Outside the boardroom, Jim is a USGA and WSGA Certified Golf Rules Official—and proudly carries “Expert” status in the Rules of Golf. He’s someone who knows how to keep score, both on the course and in the boardroom.

Christine Adee
Board Member

Chris is a nationally recognized ESOP leader and an active member of Hallmark’s Board. Her expertise is in financial strategy, risk management, M&A, and integration. Chris is a frequent speaker on ESOP and M&A topics nationwide, and a trusted voice in the employee‑ownership community. She holds an MBA and undergraduate degree in accounting and finance from UW–Milwaukee’s Lubar College of Business, with executive education from Wharton and Kellogg. Strategic, entrepreneurial, and always people‑first, Chris is as energized by building employee‑owned companies as she is by sharing why ESOPs simply work.

Jim Hobby
CFO

 

Not your typical bean counter, as CFO, Jim brings deep financial expertise and an even deeper well of personality. He’s a numbers whisperer with a no-nonsense approach, this CPA offers extensive experience in restructuring, acquisitions, and the construction industry. A Texas native, Jim’s now living in Wisconsin—because, as his wife wisely says, cold beats heat any day. A dedicated husband and dad, Jim is a Disney enthusiast, bicyclist, and bona fide foodie. Beyond the balance sheet, Jim is active on volunteer boards, giving his time and talent to causes that matter. His numbers may be spot on, but it’s his humor, humility, and people-first mindset that truly add up.

Bobby Staats
President

President since 2023 and a dedicated Missouri alum, Bobby brings passion to his leadership—right down to naming his dog Truman after the Mizzou mascot. He holds an MBA from William Woods University and has built a well‑rounded career at Hallmark over more than 20 years. Certified in Business Analytics and a Master Facilitator of the BluePrint Sales Process, Bobby blends data-driven insight with people-first leadership. He also gives back beyond the business, serving on the board of a county-based charitable organization. Outside of work, he’s most often found on the baseball field with his son, cheering on his daughter at track meets, reading a great book, or catching a local concert with his wife.

Katie Sadorf
VP Marketing & Strategy

As VP of Marketing & Strategy, a proud UW–Whitewater undergraduate and MBA alum, and Certified Scaling Up Coach, Katie brings sharp strategic thinking, creative energy, and a true growth mindset. She thrives at the intersection of strategy and imagination, coupled with practical implementation. Working with the marketing team, leading the planning processes, and heading up the execution of our M&A plan are just a few hats she wears. A dynamic leader, trusted advisor, wife, and mom to two grown sons, Katie balances vision with heart. And when she’s not building what’s next at work, she’s mapping out her and her husband’s next international adventure, floating on a local lake, or volunteering as President of her hometown’s scholarship fund board.

Paula Osvold
VP Interiors Business Solutions

With extensive commercial business expertise and a strong reputation as an authority in her field, Paula serves as our VP of Interiors Business Solutions, leading the Commercial and Residential Corian® Design business. A Minnesota State University alum, Paula is deeply respected for her thoughtful, inclusive leadership—bringing people together, listening first, and challenging assumptions to unlock smarter, stronger outcomes. A former Army National Guard MP, she pairs quiet confidence with steady resolve, encouraging her teams to honor what’s worked while boldly imagining what’s possible next. Outside the office, Paula enjoys time with her husband, daughter, son, and their two dogs—chasing the golf ball as a casual golfer or relaxing on one of the state’s 10,000 lakes.

Todd Lienke
VP Information Technology

VP of IT. Todd is the kind of leader who proves that great technology starts with great service. Educated at KRS Computer & Business School in Minnesota and Microsoft Certified, he brings deep technical expertise—but what truly sets him apart is how he shows up for people. Todd is focused on making life easier for internal teams, solving problems with patience, clarity, and a can‑do attitude. A devoted husband, and proud dog dad to Benny, Todd believes technology should support people, not slow them down. When he’s not keeping Hallmark ahead of the curve, you’ll find him perfecting his next grill‑ or smoker‑worthy creation or unwinding with a good bourbon—always with the same thoughtful care he brings to his work.

Kent Holtz
VP Operations
Member of the Board

A Member of the Board with an MBA from UW–Whitewater and a degree from Marquette University, Kent’s passion for learning runs deep. As VP of Operations, he leads customer service, purchasing, warehouse, and delivery with steady focus and broad expertise. Based in Wisconsin, Kent enjoys time with his grown twin sons and daughter whenever their schedules allow. When he’s not leading operations, he’s trying to keep up with his very active wife, or catering to the needs of the family pup, Charlie. Make no mistake, though, soaking up quiet moments by the lake or hunting in the Dakotas are Kent’s favorite places to recharge.

Robb Buechler
VP Exteriors Business Unit

A Bachelor’s degree in Business and Finance from UW–Stout was just the beginning for this Minnesota native. With hands‑on experience spanning fabrication and business leadership, Robb has built a deep resumé across Hallmark and now leads as VP of the Exteriors Business Unit. A trusted sales leader, with a sharp eye for pricing and a knack for supplier negotiations, Robb brings both history and forward momentum to the role. He also leads Hallmark’s Balconies by Levanté® business, challenging him to learn the ins and outs of metal fabrication. After hours, you’ll find him on the golf course or chasing adrenaline—snowmobiling, dirt biking, or jet skiing—while staying anchored as a devoted husband, father of three, and proud grandpa.

Ariana Bodenbach
VP Human Resources

A proud UW–Milwaukee alum with dual degrees in Human Resource Management and Supply Chain & Operations Management, Ariana serves as our VP of Human Resources. Her advocacy for Associate Ownership drives her to be an active member of leadership in the Wisconsin chapter of the ESOP Association. Ariana’s a passionate steward of Hallmark’s ownership culture, as well as for balancing the business of employment with the desires of the workforce. It’s never a dull moment in HR! Outside of work, life is full: alongside her husband, she’s juggling a daughter, a son, a dog, and a family landscaping business—proving she leads with the same energy and heart both at Hallmark and at home.

Joe Balthazor
Chairman, CEO & Founder

From dairy farm roots to corner office, Joe is the Founder and CEO of Hallmark—a company he started in a small Milwaukee office more than 50 years ago and grew into a 23‑state operation with 130+ team members. A big‑picture thinker, and now author, Joe has done it all: pulling laminate in the early days, fabricating Corian® to spec, and steering Hallmark toward its next chapter well beyond the 50‑year mark. As Chairman of the Board and leader of Hallmark’s inorganic growth strategy, he’s still actively building big ideas. Devoted husband and father of six, we’d be remiss to not share Joe’s lifelong passion for his Green Bay Packers, Milwaukee Brewers, and Marquette (Warriors) basketball.

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