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Privacy Policy

PRIVACY POLICY

Last updated March 28, 2024

Thank you for choosing to be part of our community at Hallmark Building Supplies, Inc. and our subsidiaries including Levanté®, LLC (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at response@hllmark.com.

When you visit our website www.hllmark.com, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our websites (such as www.hllmark.com, www.levantealuminum.com, quicksample.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Sites“).

WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.

We collect personal information that you voluntarily provide to us when registering at the Sites expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources

In Short:  We may collect limited data from public databases, marketing partners, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include: social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).

HOW DO WE USE YOUR INFORMATION?

In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and logon process. If you choose to link your account with us to a third-party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.

To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).

To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.

Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.

Request Feedback. We may use your information to request feedback and to contact you about your use of our Sites.

To protect our Sites. We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention).

To enforce our terms, conditions and policies.

To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing and your experience.

WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short:  We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Sites, which will enable them to collect data about how you interact with the Sites over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

WHO WILL YOUR INFORMATION BE SHARED WITH?

In Short:  We only share information with the following third parties.

We only share and disclose your information with the following third parties. We have listed categories of data collection. If we have processed your data based on your consent and you wish to revoke your consent, please contact us.

Advertising, Direct Marketing, and Lead Generation

  • Communicate and Chat with Users
  • Pinpointe On-Demand, Inc.
  • Content Optimization
  • Vimeo

Data Backup and Security

  • Dropbox Backup and Google Drive Backup
  • Functionality and Infrastructure Optimization
  • Google App Engine, Google Cloud Storage and Microsoft Azure

Invoice and Billing

Retargeting Platforms

  • Google Ads Remarketing, and Google Analytics Remarketing
  • Social Media Sharing and Advertising

User Account Registration and Authentication

Web and Mobile Analytics

  • Google Ads, Google Analytics, Google Tag Manager, and WordPress Stats
  • Website Hosting
  • WP Engine
  • Website Performance Monitoring

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short:  We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

DO WE USE GOOGLE MAPS?

In Short:  Yes, we use Google Maps for the purpose of providing better service.

This website, mobile application, or Facebook application uses Google Maps APIs. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link.

By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service.

HOW LONG DO WE KEEP YOUR INFORMATION?

In Short:  We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years past the termination of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short:  We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment.

DO WE COLLECT INFORMATION FROM MINORS?

In Short:  We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data, we have collected from children under age 18, please contact us at service@nchm.org.

WHAT ARE YOUR PRIVACY RIGHTS?

In Short:  You may review, change, or terminate your account at any time.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Request changes to your account through our contact form.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites. To opt-out of interest-based advertising by advertisers on our Sites visit  http://www.aboutads.info/choices/ .

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may contact us at response@hllmark.com

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request removal of unwanted data that you publicly post on the Sites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems.

DO WE MAKE UPDATES TO THIS POLICY?

In Short:  Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at response@hllmark.com or by post to:

Hallmark Building Supplies, Inc.

Attention: Marketing Dept.

901 Northview Road, Suite 100

Waukesha, WI 53188

Jim Winistorfer
Board Member

Jim serves on several boards locally, including Hallmark’s, sharing his expertise in sales, marketing, operations, and C‑suite leadership. With a storied level of experience leading Lean thinking, robotics, and automation strategies, Jim blends continuous improvement with practical execution. He holds both a BS and MS from UW–Stout. Outside the boardroom, Jim is a USGA and WSGA Certified Golf Rules Official—and proudly carries “Expert” status in the Rules of Golf. He’s someone who knows how to keep score, both on the course and in the boardroom.

Christine Adee
Board Member

Chris is a nationally recognized ESOP leader and an active member of Hallmark’s Board. Her expertise is in financial strategy, risk management, M&A, and integration. Chris is a frequent speaker on ESOP and M&A topics nationwide, and a trusted voice in the employee‑ownership community. She holds an MBA and undergraduate degree in accounting and finance from UW–Milwaukee’s Lubar College of Business, with executive education from Wharton and Kellogg. Strategic, entrepreneurial, and always people‑first, Chris is as energized by building employee‑owned companies as she is by sharing why ESOPs simply work.

Jim Hobby
CFO

 

Not your typical bean counter, as CFO, Jim brings deep financial expertise and an even deeper well of personality. He’s a numbers whisperer with a no-nonsense approach, this CPA offers extensive experience in restructuring, acquisitions, and the construction industry. A Texas native, Jim’s now living in Wisconsin—because, as his wife wisely says, cold beats heat any day. A dedicated husband and dad, Jim is a Disney enthusiast, bicyclist, and bona fide foodie. Beyond the balance sheet, Jim is active on volunteer boards, giving his time and talent to causes that matter. His numbers may be spot on, but it’s his humor, humility, and people-first mindset that truly add up.

Bobby Staats
President

President since 2023 and a dedicated Missouri alum, Bobby brings passion to his leadership—right down to naming his dog Truman after the Mizzou mascot. He holds an MBA from William Woods University and has built a well‑rounded career at Hallmark over more than 20 years. Certified in Business Analytics and a Master Facilitator of the BluePrint Sales Process, Bobby blends data-driven insight with people-first leadership. He also gives back beyond the business, serving on the board of a county-based charitable organization. Outside of work, he’s most often found on the baseball field with his son, cheering on his daughter at track meets, reading a great book, or catching a local concert with his wife.

Katie Sadorf
VP Marketing & Strategy

As VP of Marketing & Strategy, a proud UW–Whitewater undergraduate and MBA alum, and Certified Scaling Up Coach, Katie brings sharp strategic thinking, creative energy, and a true growth mindset. She thrives at the intersection of strategy and imagination, coupled with practical implementation. Working with the marketing team, leading the planning processes, and heading up the execution of our M&A plan are just a few hats she wears. A dynamic leader, trusted advisor, wife, and mom to two grown sons, Katie balances vision with heart. And when she’s not building what’s next at work, she’s mapping out her and her husband’s next international adventure, floating on a local lake, or volunteering as President of her hometown’s scholarship fund board.

Paula Osvold
VP Interiors Business Solutions

With extensive commercial business expertise and a strong reputation as an authority in her field, Paula serves as our VP of Interiors Business Solutions, leading the Commercial and Residential Corian® Design business. A Minnesota State University alum, Paula is deeply respected for her thoughtful, inclusive leadership—bringing people together, listening first, and challenging assumptions to unlock smarter, stronger outcomes. A former Army National Guard MP, she pairs quiet confidence with steady resolve, encouraging her teams to honor what’s worked while boldly imagining what’s possible next. Outside the office, Paula enjoys time with her husband, daughter, son, and their two dogs—chasing the golf ball as a casual golfer or relaxing on one of the state’s 10,000 lakes.

Todd Lienke
VP Information Technology

VP of IT. Todd is the kind of leader who proves that great technology starts with great service. Educated at KRS Computer & Business School in Minnesota and Microsoft Certified, he brings deep technical expertise—but what truly sets him apart is how he shows up for people. Todd is focused on making life easier for internal teams, solving problems with patience, clarity, and a can‑do attitude. A devoted husband, and proud dog dad to Benny, Todd believes technology should support people, not slow them down. When he’s not keeping Hallmark ahead of the curve, you’ll find him perfecting his next grill‑ or smoker‑worthy creation or unwinding with a good bourbon—always with the same thoughtful care he brings to his work.

Kent Holtz
VP Operations
Member of the Board

A Member of the Board with an MBA from UW–Whitewater and a degree from Marquette University, Kent’s passion for learning runs deep. As VP of Operations, he leads customer service, purchasing, warehouse, and delivery with steady focus and broad expertise. Based in Wisconsin, Kent enjoys time with his grown twin sons and daughter whenever their schedules allow. When he’s not leading operations, he’s trying to keep up with his very active wife, or catering to the needs of the family pup, Charlie. Make no mistake, though, soaking up quiet moments by the lake or hunting in the Dakotas are Kent’s favorite places to recharge.

Robb Buechler
VP Exteriors Business Unit

A Bachelor’s degree in Business and Finance from UW–Stout was just the beginning for this Minnesota native. With hands‑on experience spanning fabrication and business leadership, Robb has built a deep resumé across Hallmark and now leads as VP of the Exteriors Business Unit. A trusted sales leader, with a sharp eye for pricing and a knack for supplier negotiations, Robb brings both history and forward momentum to the role. He also leads Hallmark’s Balconies by Levanté® business, challenging him to learn the ins and outs of metal fabrication. After hours, you’ll find him on the golf course or chasing adrenaline—snowmobiling, dirt biking, or jet skiing—while staying anchored as a devoted husband, father of three, and proud grandpa.

Ariana Bodenbach
VP Human Resources

A proud UW–Milwaukee alum with dual degrees in Human Resource Management and Supply Chain & Operations Management, Ariana serves as our VP of Human Resources. Her advocacy for Associate Ownership drives her to be an active member of leadership in the Wisconsin chapter of the ESOP Association. Ariana’s a passionate steward of Hallmark’s ownership culture, as well as for balancing the business of employment with the desires of the workforce. It’s never a dull moment in HR! Outside of work, life is full: alongside her husband, she’s juggling a daughter, a son, a dog, and a family landscaping business—proving she leads with the same energy and heart both at Hallmark and at home.

Joe Balthazor
Chairman, CEO & Founder

From dairy farm roots to corner office, Joe is the Founder and CEO of Hallmark—a company he started in a small Milwaukee office more than 50 years ago and grew into a 23‑state operation with 130+ team members. A big‑picture thinker, and now author, Joe has done it all: pulling laminate in the early days, fabricating Corian® to spec, and steering Hallmark toward its next chapter well beyond the 50‑year mark. As Chairman of the Board and leader of Hallmark’s inorganic growth strategy, he’s still actively building big ideas. Devoted husband and father of six, we’d be remiss to not share Joe’s lifelong passion for his Green Bay Packers, Milwaukee Brewers, and Marquette (Warriors) basketball.

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