Privacy Policy


Last updated March 28, 2024

Thank you for choosing to be part of our community at Hallmark Building Supplies, Inc. and our subsidiaries including Levanté®, LLC (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at

When you visit our website, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our websites (such as,,, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Sites“).


Personal information you disclose to us

In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.

We collect personal information that you voluntarily provide to us when registering at the Sites expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources

In Short:  We may collect limited data from public databases, marketing partners, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include: social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).


In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and logon process. If you choose to link your account with us to a third-party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process.

To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS” below).

To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.

Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.

Request Feedback. We may use your information to request feedback and to contact you about your use of our Sites.

To protect our Sites. We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention).

To enforce our terms, conditions and policies.

To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing and your experience.


In Short:  We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Sites, which will enable them to collect data about how you interact with the Sites over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.


In Short:  We only share information with the following third parties.

We only share and disclose your information with the following third parties. We have listed categories of data collection. If we have processed your data based on your consent and you wish to revoke your consent, please contact us.

Advertising, Direct Marketing, and Lead Generation

  • Communicate and Chat with Users
  • Pinpointe On-Demand, Inc.
  • Content Optimization
  • Vimeo

Data Backup and Security

  • Dropbox Backup and Google Drive Backup
  • Functionality and Infrastructure Optimization
  • Google App Engine, Google Cloud Storage and Microsoft Azure

Invoice and Billing

Retargeting Platforms

  • Google Ads Remarketing, and Google Analytics Remarketing
  • Social Media Sharing and Advertising

User Account Registration and Authentication

Web and Mobile Analytics

  • Google Ads, Google Analytics, Google Tag Manager, and WordPress Stats
  • Website Hosting
  • WP Engine
  • Website Performance Monitoring


In Short:  We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.


In Short:  Yes, we use Google Maps for the purpose of providing better service.

This website, mobile application, or Facebook application uses Google Maps APIs. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link.

By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service.


In Short:  We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years past the termination of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


In Short:  We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment.


In Short:  We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data, we have collected from children under age 18, please contact us at


In Short:  You may review, change, or terminate your account at any time.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Request changes to your account through our contact form.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites. To opt-out of interest-based advertising by advertisers on our Sites visit .

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may contact us at


Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.


In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request removal of unwanted data that you publicly post on the Sites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems.


In Short:  Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.


If you have questions or comments about this policy, you may email us at or by post to:

Hallmark Building Supplies, Inc.

Attention: Marketing Dept.

901 Northview Road, Suite 100

Waukesha, WI 53188

Jim Winistorfer
Board Member

External member of the Board since 2021, Jim Winistorfer is President & Head Coach of Doig Corporation. Jim serves on a variety of private and ESOP company Board of Directors locally. Jim’s expertise is in sales, marketing, operations and C-Level management roles, Jim has led Lean Thinking, Robotics and Automation strategy for over 35 years. With a BS and MS from UW Stout, Jim is a USGA & WSGA Certified Golf Rules Official and is very proud of his “Expert” status in the Rules of Golf. Just don’t ask for a ruling in the middle of his backswing!

Christine Adee
Board Member

External Member of the Board, Chris became a part of Hallmark’s senior leadership after the transition to 100% employee ownership. Valued member, Chris’ expertise as an ESOP leader has provided guidance and support for Hallmark’s growth initiatives. She’s currently the Co-CEO of OwnersEdge, Inc., an active member of The ESOP Association, and holder of an MBA and undergraduate finance degree from UW Milwaukee’s Lubar College of Business. Want to know what it is like to travel the world with strangers? Just ask Chris.

Tom Thompson
VP, Finance
Member of the Board

While this CFO is not your typical pocket protector finance guy, he’s the one stressing over every dollar. He’s dedicated, his office is a mess, yet his mind and his financials are sharp as a tack! With experience in public accounting and manufacturing, he’s CPA and proud graduate of UW-Whitewater. Is it a Tuesday in summer? Then you’ll find Tom on his road bike in southeastern Wisconsin… the guy will bike miles to have an excuse for pizza and beer! Tom’s also member of the Board of Directors.

Bobby Staats

President since 2023. Avid Missouri alum. In true fandom, his dog Truman is named after the Mizzou Mascot! Bobby’s MBA is from William Woods University. He started in the Tyvek® business at Hallmark and then moved to VP of Sales. He led the Interiors Business Unit and is certified in Business Analytics and is Master Facilitator of the BluePrint Sales Process. When he’s not at work you’ll find him on the baseball field with his son Holden, cheering on his daughter Norah at her latest gymnastics meet or finding a great local concert with his wife Kris.

Katie Sadorf
VP, Marketing & Strategy

VP Marketing & Strategy, proud MBA and alum from UW Whitewater, and Certified Scaling Up Coach are just a few of the hats Katie wears. Strategic thinking is second nature for her as she leads many cross functional initiatives, along with Hallmark’s Marketing team. 30 year veteran at Hallmark, creative mind, deep thinker, wife, and mom to two grown sons. The real boss of her life is a Black Labrador named Stella. If Katie’s not working you’ll find her planning her next international trip or traveling the globe… the world is calling and she must go.

Paula Osvold
VP, Interiors Business Solutions

An unmatched background in commercial business and a storehouse for historical information, Paula is our VP of Interiors Business Solutions and leads the Commercial and Residential Corian® Design business for 23 states. While this MN Metro State University Alum may have a soft voice, this former Army National Guard MP consistently challenges her team on what’s always been to help them discover what could be. Offline, Paula’s husband, daughter, son, and her – along with their two dogs – can be found on one of 10,000 lakes during the 3 days of Minnesota summer.

Todd Lienke
VP, Information Technology

VP of IT extraordinaire, there’s not much in the tech world that Todd can’t do. Educated at KRS Computer & Business School in MN, Todd leads the way in keeping us ahead of the curve. Microsoft Certified, network administrator, dog dad to Benny, and devoted husband… but it’s Todd’s cooking that will keep you connected. Grill master, smoker master, and, lover of Bourbon, when not online at midnight, you’ll find him planning out his next great adventure or creating that perfect recipe for grilled grub.

Kent Holz
VP, Operations
Member of the Board

Member of the Board. MBA from UW Whitewater, Marquette Grad. Kent’s love of learning never ends as he’s pursuing a second finance degree. Customer service, purchasing, warehouse and delivery: these all fall under his leadership as VP Operations. Kent’s home is in Wisconsin where his grown twin sons and his daughter occasionally grace his presence. His wife, Karen, keeps him on his toes—just ask about April Fools’ Day at his house.

Robb Buechler
VP, Exteriors Business Unit
Bachelor of Business and Finance from UW Stout was just the start for this Minnesota resident. With experience in Fabrication and Business, he’s had leadership roles in the interiors and now is VP Exteriors Business Unit. A rich history at Hallmark, Robb’s at his best when strategizing on pricing and negotiating with suppliers. Avid golfer, lover of adrenaline sports (think snowmobiling, dirt biking, and jet skiing), dedicated husband, and father of three, Robb’s also leader of Hallmark’s Levanté® business.
Ariana Bodenbach
VP, Human Resources

Dual degreed in Human Resource Management and Supply Chain and Operations Management, this UW Milwaukee Alum is our VP of HR. Active in the Women in Construction (WIC) and the ESOP Association in Wisconsin, Ariana leads the Associate Owner Committee and is a fierce champion of our associate ownership culture. Along with her husband, she’s busy when not at the office wrangling her elementary aged daughter and toddler son keeping them active in dance, swim, and other activities.

Joe Balthazor
Chairman, CEO & Founder

Born on a dairy farm, founded Hallmark at the age of 6. Our fearless leader, CEO of Hallmark, and Chairman of the Board. Master of grand ideas Joe continues to lead at the helm of Hallmark. He’s been in the trenches with us from pulling laminate in the early days, fabricating Corian® to specification, to envisioning the future of Hallmark beyond 50 years. Packer fan, Brewer fan, and Marquette fan… mediocre golfer and dedicated husband and father to six Joe remains active in the business leading our inorganic growth strategy.


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