External member of the Board since 2021, Jim Winistorfer is President & Head Coach of Doig Corporation. Jim serves on a variety of private and ESOP company Board of Directors locally. Jim’s expertise is in sales, marketing, operations and C-Level management roles, Jim has led Lean Thinking, Robotics and Automation strategy for over 35 years. With a BS and MS from UW Stout, Jim is a USGA & WSGA Certified Golf Rules Official and is very proud of his “Expert” status in the Rules of Golf. Just don’t ask for a ruling in the middle of his backswing!
External Member of the Board, Chris became a part of Hallmark’s senior leadership after the transition to 100% employee ownership. Valued member, Chris’ expertise as an ESOP leader has provided guidance and support for Hallmark’s growth initiatives. She’s currently the Co-CEO of OwnersEdge, Inc., an active member of The ESOP Association, and holder of an MBA and undergraduate finance degree from UW Milwaukee’s Lubar College of Business. Want to know what it is like to travel the world with strangers? Just ask Chris.
While this CFO is not your typical pocket protector finance guy, he’s the one stressing over every dollar. He’s dedicated, his office is a mess, yet his mind and his financials are sharp as a tack! With experience in public accounting and manufacturing, he’s CPA and proud graduate of UW-Whitewater. Is it a Tuesday in summer? Then you’ll find Tom on his road bike in southeastern Wisconsin… the guy will bike miles to have an excuse for pizza and beer! Tom’s also member of the Board of Directors.
President since 2023. Avid Missouri alum. In true fandom, his dog Truman is named after the Mizzou Mascot! Bobby’s MBA is from William Woods University. He started in the Tyvek® business at Hallmark and then moved to VP of Sales. He led the Interiors Business Unit and is certified in Business Analytics and is Master Facilitator of the BluePrint Sales Process. When he’s not at work you’ll find him on the baseball field with his son Holden, cheering on his daughter Norah at her latest gymnastics meet or finding a great local concert with his wife Kris.
VP Marketing & Strategy, proud MBA and alum from UW Whitewater, and Certified Scaling Up Coach are just a few of the hats Katie wears. Strategic thinking is second nature for her as she leads many cross functional initiatives, along with Hallmark’s Marketing team. 30 year veteran at Hallmark, creative mind, deep thinker, wife, and mom to two grown sons. The real boss of her life is a Black Labrador named Stella. If Katie’s not working you’ll find her planning her next international trip or traveling the globe… the world is calling and she must go.
An unmatched background in commercial business and a storehouse for historical information, Paula is our VP of Interiors Business Solutions and leads the Commercial and Residential Corian® Design business for 23 states. While this MN Metro State University Alum may have a soft voice, this former Army National Guard MP consistently challenges her team on what’s always been to help them discover what could be. Offline, Paula’s husband, daughter, son, and her – along with their two dogs – can be found on one of 10,000 lakes during the 3 days of Minnesota summer.
VP of IT extraordinaire, there’s not much in the tech world that Todd can’t do. Educated at KRS Computer & Business School in MN, Todd leads the way in keeping us ahead of the curve. Microsoft Certified, network administrator, dog dad to Benny, and devoted husband… but it’s Todd’s cooking that will keep you connected. Grill master, smoker master, and, lover of Bourbon, when not online at midnight, you’ll find him planning out his next great adventure or creating that perfect recipe for grilled grub.
Member of the Board. MBA from UW Whitewater, Marquette Grad. Kent’s love of learning never ends as he’s pursuing a second finance degree. Customer service, purchasing, warehouse and delivery: these all fall under his leadership as VP Operations. Kent’s home is in Wisconsin where his grown twin sons and his daughter occasionally grace his presence. His wife, Karen, keeps him on his toes—just ask about April Fools’ Day at his house.
Dual degreed in Human Resource Management and Supply Chain and Operations Management, this UW Milwaukee Alum is our VP of HR. Active in the Women in Construction (WIC) and the ESOP Association in Wisconsin, Ariana leads the Associate Owner Committee and is a fierce champion of our associate ownership culture. Along with her husband, she’s busy when not at the office wrangling her elementary aged daughter and toddler son keeping them active in dance, swim, and other activities.
Born on a dairy farm, founded Hallmark at the age of 6. Our fearless leader, CEO of Hallmark, and Chairman of the Board. Master of grand ideas Joe continues to lead at the helm of Hallmark. He’s been in the trenches with us from pulling laminate in the early days, fabricating Corian® to specification, to envisioning the future of Hallmark beyond 50 years. Packer fan, Brewer fan, and Marquette fan… mediocre golfer and dedicated husband and father to six Joe remains active in the business leading our inorganic growth strategy.
Do you have a technical question or need help with installation? We have the experts you need.